A recent survey by Consumer Intelligence Research Partners (CIRP) shows that there is a massive opportunity for AirPods and Apple Watch growth from iPhone buyers. The survey found that 70% of iPhone buyers in the past three months also own AirPods, and 30% own an Apple Watch. This is up from 50% and 20%, respectively, in the same period last year.
The survey also found that iPhone buyers are more likely to own other Apple products than non-iPhone buyers. For example, 80% of iPhone buyers also own a MacBook or iMac, compared to 40% of non-iPhone buyers.
These findings suggest that there is a large and growing market for AirPods and Apple Watch among iPhone buyers. Apple could capitalize on this opportunity by continuing to innovate in these products and by making them more affordable.
Here are some specific ways that Apple could capitalize on the opportunity to sell more AirPods and Apple Watches to iPhone buyers:
Continue to innovate in the AirPods and Apple Watch product lines. Apple could release new models of AirPods and Apple Watch with new features and improved performance. This would encourage iPhone buyers to upgrade to the latest models.
Make AirPods and Apple Watch more affordable. Apple could lower the prices of AirPods and Apple Watch, or offer discounts to iPhone buyers. This would make these products more accessible to a wider range of consumers.
Bundle AirPods and Apple Watch with iPhones. Apple could offer bundles that include AirPods and Apple Watch with iPhones at a discounted price. This would make it more attractive for iPhone buyers to purchase these products together.
Promote AirPods and Apple Watch to iPhone buyers. Apple could market AirPods and Apple Watch to iPhone buyers through advertising, social media, and its retail stores. This would help to increase awareness of these products and their benefits among iPhone buyers.
By taking these steps, Apple could increase the adoption of AirPods and Apple Watch among iPhone buyers and further expand its ecosystem of products.